Sun Alliance & London Assured Whole of Life Claim

Have you ever had an Whole of Life with Sun Alliance & London Assured?

Our biggest Whole of Life win is £1,802.77

Our average Whole of Life win is £1,207.35

If you answered yes to the above question there is a chance that your Sun Alliance & London Assured Whole of Life policy was mis-sold and you could be due compensation.


What is a Whole of Life policy?

A Whole of Life policy is designed to pay out a lump sum when you die. The payout is added to your estate.

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How do I know if I was mis-sold a Sun Alliance & London Assured Whole of Life policy?

Alternatives to a Whole of Life policy were not discussed

There are a number of different options available when taking out life assurance.

Many advisors chose the Whole of Life policy for the consumer rather than a term assurance, often not giving them enough information to make an informed choice.

Were you told the policy would be reviewed?

Many consumers were not advised that the Whole of Life policy would be reviewed in later years.

Many advisors did not discuss the possibility of the life cover amount reducing or the premium needing to increase.

Your attitude to risk was not assessed

Many advisors did not take into account the level of experience consumers had.

A whole of life policy has a stocks and shares investment element that has potential for some returns but also comes with increased risk that often didn’t match the attitude of the customer.

Were you asked about any existing cover

Many advisors did not discuss the level of life cover that would be appropriate for the consumer.

Many consumers often had life cover through existing policies or work based pensions and therefore did not realistically require the whole of life policy.


If you were sold an Whole of Life policy, you could be eligible for:

Compensation to pay back the money you lost and put you in the position you would be in if you had been sold the correct life assurance in the first place.

An additional 8% Compensatory Interest can often be added to any investment loss suffered.

This is all possible even if you surrendered your policy, or you have no paperwork.

We have a special time-barred complaints team and can also win cases where the firm that sold it to you are no longer in business.

You do not need to use a CMC to make a complaint to a lender or other compensation scheme, such as the Financial Services Compensation Scheme (FSCS). If your complaint is not successful you can refer it to the Financial Ombudsman Service (FOS) yourself fee free.


Why Choose Us?

No Upfront Fees

It IS Your Money will never charge you a penny to set up a complaint.

No Win, No Fee

If we don’t win you anything, we don’t charge you anything.

No hidden charges

Unlike other companies we have no extra costs we’re not telling you about.

High success rate

We have a very high success rate spread across many thousand happy customers.

Fast turnaround

We want to win your claim, fast. We don’t get paid until you’ve been paid.

Proven track record

Our experience goes a long way, we’ve won thousands of cases in our time.

Small company

We offer a bespoke service with no hold music and a person on the phone within seconds.

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Still not too sure? See what our previous customers have said about us.

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